What is product?
Bundle of physical, service, and symbolic attributes designed to enhance buyer's want satisfaction.
What is product strategy?
Producing goods and service.
focuses on benefits.
Decisions about package design, brand name, trademarks, warranties, product image, newproduct development and customer service.
Classifying Consumer Goods
Classifying Business goods
P&G는 세계적으로 최고의 marketer로 명성을 얻고 있는 미국의 큰 기업이다. 80개 이상의 major 브랜드를 갖고 있는 P&G는 세계적으로 370억불 이상의 연 수익을 올리고 있다. 유니레버와 함께 P&G는 세제, cleaning 용품, 개인 care 제품에서 강력한 글로벌 우위를 점하고 있다. P&G는 제2차 세계대전 이후에 제품을
manufacturers and 40.7 percent had annual revenue exceeding $500million.
Measures
While many of our measures have been used in prior research, the core element of this study (EM) is a new construct. Fortunately, much groundwork for the
operationalization of the construct has been. This groundwork permitted us to
develop a series of tightly targeted questions.
Enviropreneurial marketing
EM not as a capability but as a resource that enables capabilities.
Market turbulence affects market orientation and the strength of market orientation’s effect on performance. No convincing evidence for these relationships was found (Jaworski and Kohli 1993; Slater and Narver 1994). Slater and Narver asserted that market orientation is a product of culture, not external market forces.
New Perspectives on Marketing
신경제
-Digitization and connectivity
-Disintermediation and reintermediation
-Customization and customerization
-Industry convergence
소비자
고객파워의 증대
이용 가능한 제품과 서비스의
다양성 증가
제품 및 서비스에 관한 정보량 증가
상호작용 및 주문 시스템의
용이성
new business model and must prepare in these like changes.
2.2 Internet Ad. Industry
In 2007, Subprime mortgage crisis occurred in the states, the US economy approached in depression because of liquidity problem of finance. US’s recession spread to global depression, and stock price collapsed. That brought stagnation in internet Ad. Industry.
99% of Google’s revenue comes from Ad(AdWor
1) Skin Food brand facts
The first store was opened in the Myeong-Dong district in Seoul in December 2004.
At present(May 2009)thereare 287retail stores and plans are on for setting more stores. It is one of the fastest growing brands in the Korean skin care market.
The natural appeal of the products increased its popularity over the years.
The overwhelming success made way for setting up
Korean Ramyun Industry
1963 Introduced in Korea by SAMYANG
1965 ‘Lotte Ramyun’ of Lotte Industrial Company (Now Nong Shim)
1969 SAMYANG Exported Ramyung to Vietnam
1983 ‘Paldo Ramyun’ by Korea Yakult Co. Ltd.
1986 Binggrae Joined the Ramyun Industry
1989 Beef Tallow Crisis
2004 Ramyun Makes Up 75% of the Whole Domestic Noodle Market
(*Market Size = $1.7080 Billion)
SAMYAN
고객분석
1g이라도 줄인다…경량화 전쟁가벼운 자전거를 만들기 위한 경쟁도 치열하다. 자전거의 무게는 업체의 기술력을 가늠하는 중요한 잣대다. 또 무게 1㎏을 줄일 경우 20만~30만원 정도 더 높게 가격을 책정할 수 있다. 이에 따라 삼천리자회사인 참좋은레져는 10.1㎏, 알톤스포츠는 11.7㎏까지 무게